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Apple unveils iPhone 15 Pro and Pro Max: characteristics and details

"This is the most pro lineup we have ever created", said Greg Joswiak about Iphone 15, Apple's senior vice president of Worldwide Marketing.

Xinhua News

iPhone 15 Pro and Pro Max

Jueves 14 de septiembre de 2023

Apple on Tuesday debuted its iPhone 15 Pro and iPhone 15 Pro Max designed with titanium, delivering its lightest Pro models ever.


iPhone 15 Pro, iPhone 15 Pro Max

iPhone 15 Pro and Pro Max feature enhanced camera resolutions

Camera upgrades enable the equivalent of seven pro lenses, including a 48MP Main camera system that supports the new super-high-resolution 24MP default and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max.

The main camera allows users to switch between three popular focal lengths - 24 mm, 28 mm, and 35 mm. In addition to 48MP ProRAW, the main camera also supports 48MP HEIF images with 4x more resolution. iPhone 15 Pro features an expansive 3x Telephoto camera, and iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm.

ProRes video can be recorded directly to external storage, enabling higher recording options up to 4K at 60 fps, Apple said.

New USB-C connector is supercharged with USB 3 speeds, the company said, adding that with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup can connect users to help when having car trouble off the grid.

iPhone 15 Pro and Pro Max debut in four new titanium models

iPhone 15 Pro and iPhone 15 Pro Max will be available in four new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, Sept. 15, with availability beginning Friday, Sept. 22, according to the company.

iPhone Pro and iPhone Pro Max colors

"This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.

Available in 6.1-inch and 6.7-inch display sizes, the iPhone 15 Pro and iPhone 15 Pro Max feature a strong and lightweight titanium design, a first for the iPhone.

Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone, Apple said.

iPhone 15 Pro and iPhone 15 Pro Max feature the thinnest borders ever on iPhone, the Ceramic Shield front cover, and new contoured edges, it noted.

iPhone 15 Pro family: powered by A17 Pro chip

iPhone 15 Pro family are powered by A17 Pro, the industry's first 3-nanometer chip. A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple's history.

The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, according to the company.